GPT Image 2.5 is now available in the studio

Create high-converting product photos in seconds.

Turn simple product photos into scroll-stopping, studio-quality visuals with AI. Generate clean, consistent, on-brand product images — no shoot required.

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Create faster with templates

Use cases

What ecommerce teams actually achieve

The real impact of AI-driven visual production

-95% Production cost
10x Faster creative turnaround
+25% Conversion rate

The best AI tool for visual excellence

How to create with Toty

Step 1
Upload your product image

Upload your product image

Start with a simple product or lifestyle photo. Define your subject, composition, and base style.

Step 2
Describe your visual direction

Describe your visual direction

Specify the model, background, lighting, or scene. Guide the look and feel with a simple prompt.

Step 3
Generate and refine instantly

Generate and refine instantly

Create polished visuals in one click. Iterate, adjust, and scale your content with ease.

Trusted creators

Trusted by over 1 million creators

A community of over 1 million users

Jason K.'s profile

Jason K. Shopify Store Owner

Toty replaced our entire product photography workflow. We now create campaign visuals without a studio shoot.

Lauren M.'s profile

Lauren M. Marketing Manager

We generate multiple product variations in minutes. Perfect for ads, A/B testing, and creative scaling.

David H.'s profile

David H. Amazon Seller

The consistency of the product images is impressive. It looks like everything was shot in the same studio.

Emily C.'s profile

Emily C. Online Boutique Owner

I can turn one product image into a full visual set — backgrounds, styles, and angles — in minutes.

Ryan T.'s profile

Ryan T. DTC Brand Founder

The lighting, shadows, and texture look professional. Great for product pages and conversion-focused visuals.

Chloe W.'s profile

Chloe W. Social Media & Content Lead

We create daily product content without reshoots. It saves our team a huge amount of time and cost.

Explore more AI features

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FAQ

Toty is an AI-powered product photography tool that transforms simple product images into professional, studio-quality visuals. You can generate, edit, and expand product photos with prompts — no traditional shoot required.